The Influence of Product Quality and Raw Material Supply as Attractive Purchasing Decisions (Case Study of Chicken Yasmine, Brebes Regency)

Abstract

The large number of products in circulation results in the need for various considerations for the public in making purchase decisions. This study aims to determine and analyze the influence of product quality, raw material inventory, and product quality and raw material inventory as the attractiveness of Chicken Yasmine purchasing decisions in Brebes Regency. Sampling technique using the questionnaire method with a total of 80 respondents. The data used is in the form of primary data obtained from Chicken Yasmin consumers. This study used a multiple linear regression analysis method with the SPSS program. The results showed that product quality had a positive and significant effect on purchasing decisions seen from t count 3.025 > t table 1.99085, raw material inventory had a positive and significant effect on purchasing decisions seen also from t count 2.297 t > t table 1.99085, and simultaneously product quality and raw material inventory had a positive and significant effect on purchasing decisions seen from F count 36.266 > F table 3.11. Of all the results both partially and simultaneously have a significant value smaller than 0.05 or 0.000 < 0.05.