Analysis of the Effect of Price, Product Quality and Advertising on Decisions Purchase skincare Ms Glow in Brebes Regency

Abstract

The increasing number of products in circulation results in the need for various considerations for the public in making purchase decisions. This study aims to determine the analysis of the effect of price, product quality and advertising on the purchasing decisions of Ms Glow facial care products for users of facial care products in Brebes Regency. The population in this study were users of MS Glow facial care products in Brebes County based on the age of 20-24 years. The sampling technique uses probability sampling using simple random sampling simple random sampling. The sample in this study was 100 respondents. Data collection in this study was carried out using questionnaires. The data analysis used is descriptive analysis, classical assumptions, and multiple linear regression analysis. The results showed that there was no positive influence between price on Ms Glow's skincare purchase decision in Brebes Regency, there was a positive influence between product quality and advertising on Ms Glow Skincare purchase decision in Brebes Regency, there was a positive influence between price, purchase decision and advertising simultaneously on Ms Glow's skincare purchase decision in Brebes Regency